Sara Duell is an award winning graphic designer, currently working as Senior Designer at NYC & Company, the advertising and marketing agency for New York City, where she has been instrumental in recent rebrand across all channels. It marks the first time that New York City tourism has a coherent graphic identity, to much acclaim in trade and design press. Sara has also worked on prominent campaigns and projects for Mayor Bill de Blasio, Taylor Swift, Nickelodeon, American Express amongst others.
Earlier, she was Designer at Aperture Foundation, where she designed books and exhibitions for and in direct collaboration with world famous photographers like Sally Mann, Josef Koudelka, Stephen Shore, and The New York Times Photo Editor Kathy Ryan. Martin Parr’s book Life’s a Beach, designed by Emily Lessard and Sara Duell, won Design Observer’s Award for Best 50 Books of 2013.
She is a graduate of Emily Carr University of Art and Design, in Vancouver, B.C.
NYCgo Rebrand & website relaunch. 2015-2016. NYC&Company. Creative Director: Emily Lessard Design & Illustration: Caitlin Clingman, Sara Duell, Joshua Graver, Louis Lee, Jose Quinteros, Noah Venezia
Writers: Stephanie Hu, Sophie Roberts
Photography and Video: Kathleen Fox, Thomas Perry, Tagger Yancey X
See Your City - Eats Edition. 2015. Creative Director: Emily Lessard
Design & Illustration: Caitlin Clingman, Sara Duell, Joshua Graver, Louis Lee, Jose Quinteros, Noah Venezia
Writers: Jonathan Durbin, Stephanie Hu, Sophie Roberts X